Why Lumify exists
I have run GTM organizations.
I still write the system.
That combination is rare, and it is the whole firm. Sales executives and CROs are responsible for strategy, but they often cannot implement the recommendation themselves—so execution is what fails. People who can connect Salesforce to Slack usually will not decide what “commit” means. Technology does not solve it without that strategy and leadership. The founder is still the person logging into every system on Monday morning.
Lumify is the other hire: fractional CRO and GTM automation in one seat. We define the motion, then leave the team with agents and workflows that run in the stack they already have.
The companies this is built for are Seed and Series A—hiring a founding AE or GTM operator, trying to automate sales themselves, and not in the market for a single enterprise GTM platform. The jobs those platforms already proved (external signals with a next step, living account plans, outbound, meeting follow-through) still apply. We build them in Salesforce, Apollo, LinkedIn, and Slack.
Why strategy without a build fails, and why tools without leadership fail
A sales leader or CRO who never implements is renting certainty. Stages get written. A cadence gets put on the calendar. Six weeks later Salesforce does not match the model, because nobody built the routing, the writeback, or the exception list.
An n8n shop, a Clay build, or another sequencer without process is the opposite error. You get more activity and a louder CRM. You do not get a motion. Buying another sales tool is how teams avoid deciding what qualified means.
The work is the intersection. Process decisions become system behavior. That is the GTM offer, and it is what the use cases show.
Founder
Lumify was founded by Nick Opderbeck, a technology executive with more than 20 years in software, AI, enterprise sales, and go-to-market leadership. He has built and led revenue organizations at startups and public companies while continuing to build software and AI systems himself.
- 20+ years in technology
- 15+ years in search, data, and AI-related technology
- Built and led enterprise go-to-market organizations
- Technical background in computer science
- Hands-on software and AI development
- Works remotely with teams across the United States
How we work
Engagements are remote. The primary offer is fractional CRO and GTM automation for Seed and Series A teams hiring the first seller, wherever they are.